Home » Human Resource Management » THE EFFECT OF STRATEGIC COMMUNICATION AND PUBLIC RELATIONS IN MANAGEMENT OF HOTE...
THE EFFECT OF STRATEGIC COMMUNICATION AND PUBLIC RELATIONS IN MANAGEMENT OF HOTELS
Sold By: Joe Project Store | Item Type: Project Material | Report this? | Attributes: 50 pages | 1-5 chapters | Amount: ₦5,000 | 8 orders. | Marked useful: 7,492 times
INSTANT PROJECT MATERIAL DOWNLOADCHAPTER ONE
INRODUCTION
1.1 BACKGROUND OF THE STUDY
Communication may be defined as the activity aiming to constitute an arrangement to convey information as one of the fundamental pillars of social life and organizational structure as well as the activity of forming relationships between organizations and groups. A healthy communication is needed for people to know and understand each other better, to create better functioning organizations and to resolve problems easier (Ruck & Welch, 2012). If an adequate importance is not placed on communication problems in an organization, it may not be possible, for example, for people to have better relationships within that organization. Communication has various definitions and descriptions in the literature. Writers have suggested that communication is the activity of exchanging messages or thoughts through speaking, pointing or writing; on reciprocal terms, however, they define it as a message exchange process and they suggest that communication event happens when messages have been completely conveyed. Communication has also been defined as the process of conveying a message containing information from a source to a recipient and has been indicated to be a term expressing the exchange of feelings and thoughts between people (Okay & Okay, 2011).
Human factor comes forth as the most important factor for the organizations in tourism sector due to its labor-intensive quality. Communication is considered as an important factor in tourism establishments and especially in accommodation establishments where human factor is significantly important for the constancy and regularity of the activity of workers as well as sustainability and efficiency of organizations. An accommodation establishment which does not use communication channels properly may not be able to conduct operations regularly and correctly as well, since this specific sector provides services for human beings by human beings as a labor-intensive sector. Human beings who are positively or negatively affected by any behavior, spoken word and attitude make their decisions as a result of these interactions.
1.2 STATEMENT OF THE PROBLEM
Communication and public relations is one of the fundamental characteristics differentiating human beings from all other living creatures. Brownell (2010) has pointed out the importance of employees and the obligation of the management to communicate effectively with their employees in accommodation establishments and has indicated that the need for effective communication skills could increase even more due to the newly emerging international quality of labor in tourism sector and continuous changes in customer demand. He has also emphasized the quality of “racing against the clock” which is specific to accommodation establishments as well as the increased importance of timely and clear communication between employees in this specific sector.
Frontline employees play an important role in connecting with and providing service to customers, and forming long-term relationships with them (Kusluvan, 2013). Employees’ understanding and perception of the information related to the work to be done in accommodation establishments, and the clarity of employees’ roles within the organization, in other words clear expression of the expectation of the organization from the employees play very significant roles in the relationship between employees and customers. The employee who has all the information needed for the work to be done, would be able to increase the quality of service by managing relationships with customers more effectively due to increased self-confidence and would contribute to the positive perception of customers with regard to the service quality.
As one of the determinants of success in tourism establishments as in all kinds of other organizations, communication is the fundamental condition enabling the coordination of organizational functioning.
1.3 OBJECTIVES OF THE STUDY
Specific objectives are as follows;
1. To find out whether strategic communication and public relation is adopted in the management of the hotel
2. To examine the strategies used in communication and public relation in the management of the hotel
3. To investigate the effect of strategic communication and public relations in management of the hotel
4. To determine the benefits of strategic communication and public relations in management of hotels.
1.4 RESEARCH QUESTION
5. Is strategic communication and public relation adopted in the management of the hotel?
6. What are the strategies used in communication and public relation in the management of the hotel?
7. What are the effect of strategic communication and public relations in management of the hotel?
8. Does the effects of strategic communication and public relations in management of hotels benefit the hotel?
1.5 SIGNIFICANCE OF THE STUDY
The significance of the study cannot be overemphasized. This is because theEffective communication and public relation promotes:
* Positive Stakeholder Relations
* Good relations with Government and local authorities
* Support from local Communities
* Understanding from the Enforcement Agencies
* Appreciation from Non Government Organizations (NGO's)
* Employee satisfaction and loyalty
Tags: Strategic communication Effect of strategic communication Relevance of strategic communication Assessment of strategic communication Optimization of strategic communication
This material content is developed to serve as a GUIDE for students to conduct academic research
DOWNLOAD THIS PROJECT MATERIAL NOW!
Advertise Here
Not what you were looking for? Perform a search
What's your project topic?
Comment on Facebook:
Related Project Materials
- 1.
AN ASSESSMENT OF STAFF PERCEPTIONS OF THE MENACE OF ORGANIZATIONAL POLITICS IN UNIVERSITY OF BAMENDA...
CHAPTER ONE INTRODUCTION Background of the study In the face of sociopolitical, economic, technological, and environmental challenges (for exampl...More »
Item Type: Project Material | 54 pages | 794 engagements |
- 2.
AN EXAMINATION OF THE EFFECTS OF ORGANIZATIONAL POLITICS ON EMPLOYEE PERFORMANCE USING ATLANTIC BANK...
CHAPTER ONE INTRODUCTION Background of the study Organizations are considered as complex networks of individuals and coalitions, each with its ow...More »
Item Type: Project Material | 54 pages | 807 engagements |
- 3.
AN EVALUATION OF THE RELATIONSHIP BETWEEN ORGANIZATIONAL POLITICS AND ORGANIZATIONAL COMMITMENT IN T...
CHAPTER ONE INTRODUCTION Background of the study Government employees are now valuable assets and advocates for communication with all stakeholde...More »
Item Type: Project Material | 54 pages | 589 engagements |
- 4.
A CRITICAL EVALUATION OF OFFICE POLITICS AS A CATALYST OF POOR TEAMWORK IN BUSINESS ORGANIZATIONS IN...
CHAPTER ONE INTRODUCTION 1.1 Background of the study In a professional setting, the repercussions of a team's failure include the emergence of divi...More »
Item Type: Project Material | 54 pages | 1,029 engagements |
- 5.
ASSESSING CAREER MANAGEMENT AS A DETERMINANT OF CORPORATE GROWTH AND EFFICIENCY (A CASE STUDY OF SWE...
CHAPTER ONE INTRODUCTION Background of the Study A career is considered a crucial aspect of an individual's life as it plays a significant role in ...More »
Item Type: Project Material | 54 pages | 1,664 engagements |
- 6.
A CRITICAL ASSESSMENT OF THE ROLE OF CAREER MANAGEMENT AS A CATALYST OF EMPLOYEE RETENTION IN THE PU...
CHAPTER ONE INTRODUCTION Background of the Study Several organizations both public and private are contemplating career management as a strategic a...More »
Item Type: Project Material | 54 pages | 1,425 engagements |