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Project topics and materials on "Consumer behaviour"

• 1. AN EVALUATION OF THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMER BEHAVIOUR

  » ABSTRACT   This project work was an evaluation of the effectiveness of advertising in improving consumers behaviours using First Bank of Nigeria Plc Century II Advert Campaign as a case study.       To examine certfically the level of awareness generated to find out the medium through which the awareness was created.       The population of study includes the relevant staff and management o...Continue Reading »

  Item Type: Project Material |  50 pages |  5,128 engagements | 

• 2. THE EFFECT OF CONSUMER BEHAVIOR ON INSURANCE BUSINESS IN NIGERIA

  » ABSTRACT This study investigates the determinants of the effect of consumer behaviour on insurance business in Nigeria.  It analyze the interpretation of data collection from respondents.   The research questionnaire were draw to get data from banking, civil service, self employed, married/single and divorced.  The result of the questionnaire were used for positive correlation co efficient wh...Continue Reading »

  Item Type: Project Material |  50 pages |  6,602 engagements | 

• 3. EFFECTS OF TELEVISION ADVERTING IN CONSUMER BEHAVIOUR

  » ABSTRACT This research is on the relevance of packaging in the marketing of consumer goods in Nigeria. We try to find out the packaging strategies, understand the meaning, possibilities advantages and effect of modern packaging structure in modern Nigeria market. This work coverers five chapter one deals with the introduction, background of study, statement of problems objective of the study, rese...Continue Reading »

  Item Type: Project Material |  50 pages |  5,016 engagements |