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Project topics and materials on "Effect of packaging"

• 1. THE EFFECT OF PACKAGING ON THE SALES OF A COMPANY’S PRODUCT

  » ABSTRACT This project work focuses on the effect of packaging on sales of company’s products with Guinness Nigeria Plc Benin City as a case study. It is aimed at assessing the impact of packaging and involve branding of product cover either to enhance appearance or for preservative purpose. The objectives of the firms market value and how packaging affects the marketing power of a product. Data ...Continue Reading »

  Item Type: Project Material |  50 pages |  7,853 engagements | 

• 2. THE EFFECT OF PACKAGING ON CONSUMER BUYING DECISION

  » ABSTRACT The project examines the effect of packaging on consumer buying behaviour with reference to Unilever Company. The study main objective is to know the impact of product packaging on consumer buying decision and also to know whether consumer rely on product packaging in necessary information concerning the use of the product. The primary source of data collection was used in gathering data ...Continue Reading »

  Item Type: Project Material |  50 pages |  9,815 engagements |