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Project topics and materials on "Marketing performance"

• 1. THE EFFECT OF PERSONAL SELLING ON MARKETING PERFORMANCE OF INDUSTRIAL PRODUCT

  » CHAPTER ONE   1.0  INTRODUCTION   This study seeks to appraise the effect of personal selling in the marketing of industrial product with special reference to first aluminum company ltd.       BACKGROUND OF THE STUDY This research work deals with the effort of personal selling on the marketing of industrial product . Those industrial firm and institution that have recognized the usefulness o...Continue Reading »

  Item Type: Project Material |  50 pages |  6,764 engagements | 

• 2. CORPORATE REPUTATION AND MARKETING PERFORMANCES OF THE ALCOHOLIC BEVERAGE INDUST...

  » CORPORATE REPUTATION AND MARKETING PERFORMANCE OF THE ALCOHOLIC BEVERAGE INDUSTRY IN PORT HARCOURT CHAPTER ONE INTRODUCTION 1.1 Background of the Study Reputation is seen by many commentators as an important asset which could be used as a competitive advantage and a source of financial performance. A “good” reputation is identified as an intangible resource which may provide the organisation w...Continue Reading »

  Item Type: Project Material |  50 pages |  1,975 engagements |