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Project topics and materials on "Optimization of sales promotion"

• 1. THE IMPORTANCE OF BRANDING AND PACKAGING AS A MEANS OF SALES PROMOTION IN AN ORG...

  » Chapter One: Introduction 1.1      Background to the Study The study of the importance of branding and packaging as a means of sales promotion in a business organization can be traced to various issues highlighted below. The importance is conspicuously apparent to the fact that the physical product will not be at test without these two aspects of it. Though branding and packaging an individu...Continue Reading »

  Item Type: Project Material |  50 pages |  6,817 engagements | 

• 2. IMPACT OF SALES PROMOTION ON THE MARKETING OF SOFT DRINKS

  » ABSTRACT The main objective of this project was to determine the extent to which sales promotion is understood, accepted and adopted by 7 up bottling company, Benin City. In conducting the research, information was gathered from secondary source like books and journals. Personal interviews and questionnaire were also used as primary sources. The researcher observed that sales promotion stimulates ...Continue Reading »

  Item Type: Project Material |  50 pages |  7,252 engagements |