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Project topics and materials on "Political advertising"

• 1. THE INFLUENCE OF SMS POLITICAL ADVERTISING (MESSAGES) ON VOTING PATTERN OF ELECT...

  » ABSTRACT The research is carried out on the thrust to examine the influence of SMS political advertising (messages) on voting pattern of electorates in the 2015 Governorship election in Abia State. Short Message Service otherwise known as SMS play a crucial role in political mobilization, political awareness and in influencing the voting behaviour of electorate as it was tested during the 2014 gov...Continue Reading »

  Item Type: Project Material |  50 pages |  6,707 engagements | 

• 2. IMPACT OF NEW MEDIA ON POLITICAL ADVERTISING IN 2015 GOVERNORSHIP ELECTION

  » ABSTRACT This study investigated the impact of social media on political advertising during the 2015 governorship election in Delta State. The research objectives include to determines the political message aspirants share on social media, to ascertain the challenges of political advertising on social media. The survey method was employed while the questionnaire was research instrument. A total of...Continue Reading »

  Item Type: Project Material |  50 pages |  4,827 engagements |