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Project topics and materials on "promotion technique"

• 1. AN ASSESSMENT OF THE SALES PROMOTION TECHNIQUES PREFERENCES OF NIGERIAN CONSUMER...

  » AN ASSESSMENT OF THE SALES PROMOTION TECHNIQUE PREFERENCES OF NIGERIAN CONSUMERS IN UYO, AKWA IBOM STATE CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Due to the growth of brands in many categories, fast moving consumer goods (FMCG) in Nigeria are in a condition of hyper competition. Utilizing consumer sales promotion to distinguish one's offer has become the norm. The budget allocated to c...Continue Reading »

  Item Type: Project Material |  56 pages |  2,344 engagements |