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Project topics and materials on "Role of advertising"

• 1. THE ROLE OF ADVERTISING IN RETAIL BUSINESS

  » ABSTRACT             The research on the role of Advertising in a retail business organization is primarily to appreciate the advertising strategies, policies ideas in retail business and how entrepreneurs should manage advertising activities in their business.               Moreso, my special concern and interest is to reveal the purpose of advertising by retail business ...Continue Reading »

  Item Type: Project Material |  50 pages |  5,564 engagements | 

• 2. THE ROLE OF ADVERTISING IN ACHIEVING CONSUMER BRAND LOYALTY FOR BEER PRODUCT

  » ABSTRACT        This study seeks to appraise the role or advertising achieving consumer brand loyalty for beer products with special reference to Nigeria Breweries. Advertising increase market share and the main task of advertising is to communication effectively so as to establish awareness of creating a favorable attitude to stimulate  demand for a product or service among potential cus...Continue Reading »

  Item Type: Project Material |  50 pages |  5,184 engagements | 

• 3. ROLE OF ADVERTISING IN THE SALES OF NIGERIA MADE GOODS

  » Abstract This research aimed at displaying what roles advertising plays in the sales of Nigeria made goods marketed by Uyi Technical Company have been able to use advertising to meet some of its basic marketing goals such as creating enough awareness and stimulating demand through the arousal of the right appeal to ensure believability, acceptance and reliability of the products. The research was ...Continue Reading »

  Item Type: Project Material |  50 pages |  6,665 engagements |